Production partner :

Saturday 11 December 2010

Contacting Elektra Records

This was the email we sent to them notifiying that we plan to create a music video for the doors people are strange.

Friday 10 December 2010

The Doors still hitting headlines in 2010!

The Doors are showing what a dominent band they once were by hitting headline news again, with the story involving Jim Morrisons pardon by Florida's governor for an indecent exposure conviction dating back over 40 years.


The late singer of the Doors was convicted of exposing himself to a Miami concert audience in 1969.
But his surviving band mates have denied he did this, and fans' memories are mixed.
The Doors singer died in Paris in 1971, aged 27, before he could serve a jail sentence.
"Nobody would like to have that charge hanging over their head, even if they are dead," Doors guitarist Robby Krieger told the Associated Press news agency.
"I'm sure his family would be happy to see that go, especially since it never happened."
On the night of the March 1969 show in Miami, Morrison was so drunk that his band mates questioned whether he would be able to perform.
The singer was abusive to the audience, and he stopped in the middle of the show to issue a profanity-laced, anti-authority rant, then tossed a police officer's cap into the crowd. At one point, a live lamb was brought on stage.
Morrison then fiddled with his belt as if to expose himself, at which point recollections diverge.
Governor Charlie Crist and other members of the Florida executive clemency board, composed of members of the governor's cabinet, voted on the pardon at their last meeting before he leaves office next month.
Mr Crist is reported to have doubts about whether Morrison committed the crime, and has been considering a pardon since 2007 following urging by fans.
Keyboardist Ray Manzarek has long denied that Morrison flashed the audience.
"It never actually happened, it was mass hypnosis," he said.
"He was just doing a mind trip - as they would say - a mind trip on the audience and they totally fell for it."

http://www.bbc.co.uk/news/world-us-canada-11961715

JB - Elektra Records - Background Information

  • Elektra Records were formed in 1950 by Jacques Holzman and Paul Rickhalt
  • These two each invested $300 to get the record company started
  • It is owned by Warner Music Group, a member of the big four record label company's.
  • In 2004 it was consolidated into WMG's Atlantic Records Group
  • Atlantic Records distribute in America, while Warner Music Group distribute internationally, so they cover a huge population with their items
  • In the 1990s Eleketra saw a slump in revenue, while underperforming on the charts
  • In 2004 the new owners of WMG decided to merge Elektra and Atlantic Records, which got the name Atlantic Records Group, as Elektra was the under-performer of the two
  • In 2009 it was then revived and is now celebrating its 60th anniversary

Thursday 9 December 2010

People Are Strange - Lyrics

People are strange when you're a stranger
Faces look ugly when you're alone
Women seem wicked when you're unwanted
Streets are uneven when you're down

When you're strange faces come out of the rain
When you're strange no one remembers your name
When you're strange, when you're strange
When you're strange

People are strange when you're a stranger
Faces look ugly when you're alone
Women seem wicked when you're unwanted
Streets are uneven when you're down

When you're strange faces come out of the rain
When you're strange no one remembers your name
When you're strange, when you're strange
When you're strange, alright, yeah

When you're strange faces come out of the rain
When you're strange no one remembers your name
When you're strange, when you're strange
When you're strange

Tuesday 30 November 2010

JB - PreNarrative to music videos

This is where in the opening to the music video, something happens that can often relate to the song, but it happens before the song is actually being played.

Examples of this is Smash Mouth - All Star where they are choosing one superhero to star in their video, but in the format as though this is actually taking place on the same day that the video is. In the prenarrative section to the music video Ben Stiller is actually in it.




Another example is Guns n Roses - Welcome to the Jungle where a bus pulls up by the main protagonist, which links to the song but is not actually part of the narrative, as it just sets the scene of the video. It could signify that the jungle is the city we live in, rather than the jungle as the tropics we know of.





Our idea to include this is where the car pulls up to the hotel and the guy gets out, which is when the narrative actually starts. We are doing this to include some diegetic sound in the video but also so the audience has the chance to see the place in which the song is going to be set.

JB - Performance-Concept-Narrative

Performance
A performance music video includes part or all of the band / individual performing the song the whole time. This can take place on a stage, or in a room on their own where it is clear no audience is involved.
This originated from rock bands who included performance in nearly all of their videos in the early days of music videos, rather than other genres of music.

An example of this is Nirvana - Smells like teen spirit



Concept
A concept video is where the video has no relation to the lyrics and no performance. Concept often includes either the vocalist in the band whose video is being produced, or a completely unknown figure.
Concept videos are often though of to be quirky and often 'wierd' for example The Pixies - Velouria is just a video of the band running over some rocks for 30 seconds, which then gets edited and slowed down to cover the whole of the song.



Narrative
A narrative video is a video that follows the lyrics of the song with what is happening in the video. For example Smash Mouth - All Star include narrative by the main protagonist running into a house in a fire to rescue someone, but it also has the lyrics 'with an L on her forhead' as shown in the video.

These three types of music videos are often linked in the same video, for example a narrative video at one section could then cut into a performance of the band, which could then cut back to a concept idea involving the main protagonist.

JB - Britney Spears - Hit me baby Music video remake

As a class we had to reconstruct the whole of Britney Spears - Hit me baby one more time in one day, by splitting into four groups and tackling one section each.

In preparation to this day of filming, we had to do multiple tasks which included:

  • create call sheets
  • denote what happens at each second in the music video
  • the lyrics for each specific event
  • Get props to be used
  • Book locations to be used
  • Organize all of the equipment to film it
The other media class in the year created a short documentary of the day, which had to be planned into who was going to find out what, while deciding who was going to blog the whole of the days events.

Ways in which we could have improved the days events would be to make sure that everybody knew what exactly they were going to do, rather than coming in on the decide saying 'what am i doing today', as this took up a lot of time which could have been used to film extra sections. 

We should have also done more than one shot for each lyric, as at times they were out of sync, which didn't look good when it was finished, compared to if we had more shots than was needed.

Here is the finished product!

JB - The Coursework Task

Our coursework task for A2 is to create a music video for an album track or a single dating back over 10 years. We also have to include a 'digipack' and an advertisement to go in a magazine.

We have to work in groups to do this and I am working with Alex Burke, whose blog address is http://www.alex-burke-musicvid.blogspot.com/

We will be splitting the blogload between us, by taking each section invidivually with our name next to who produced the blogpost, so we do equal amounts towards the production of our products.

The Doors - People are strange (music video idea 2) (j)

My second idea for The Doors - People are strange is a concept idea set in a hotel.

The main protagonist will pull up to the hotel in a car, with the weather being very dull and raining, to link in with the lyric 'faces come out of the rain'.

When he gets out of the car a farmer is walking past and the main protagonist puts up his hand in a friendly gesture, but the farmer comes right into his face and mimes 'people are strange'

When he gets to the hotel, the main protagonist is then waiting at reception when the reciptionist goes very close to his face miming 'people are strange', which is the main concept of our video.

He then walks to his bedroom and passes a bride who is clearly drunk and goes into his face and once again says 'people are strange'.

Once he gets into his bedroom, a cleaner walks in and walks straight up to him and mimes 'people are strange' again.

After this, he then heads to dinner where he sits down and the waiter comes right up to him and mimes 'people are strange'

He then looks around at different people, some of them with food filling their mouths and clearly try to say 'people are strange' to him again.

He then heads back to his room but on his way past a window a ghostly figure in the window mimes 'when your strange'

A video with the idea of a hotel is 30 Seconds to Mars - The Kill

JB - Doors-People are strange Idea 1

Concept idea.

My first idea was to have the main protagonist walking down a lonely dark street, but with digetic sound of footsteps as though he is being followed.

A chase then follows but the audience does not get to see who is following him, or if anyone actually is.

People on the street are looking at the main protagonist in a way that would signify that they are unsure of why he is running, which links to the lyrics people are strange.

The main protagonist will finally hit a dead end, with a slow panning shot to show the person behind him, but then it will turn out that there was nobody there at all and it was just him being paranoid.

JB - Doors: History

This is my research and a brief summary of The Doors background history.

  • The Doors are an American rock band formed in 1965 in Los Angeles, California 
  • The bands members were vocalist Jim Morrison, keyboardist Ray Manzarek, drummer John Densmore and guitarist Robby Krieger
  • They got the name The Doors from Aldous Huxley's  book 'The Doors of Perception'.
  • RIAA say The Doors have sold over 32.5 million albums in the US alone, with 80-100 million albums worldwide
  • They had a record label with Elektra
  • 1967 was their breakthrough year with the single 'Light my Fire' becoming the first single for Elektra records to reach number 1 in the billboard hot 100 singles chart, selling over 1 million copies.
  • The Doors were seen as a very controversial band, due to Morrisons wild, poetic lyrics often having a lot of relevance to drugs
  • Their controvery later followed by Morrison being the first rock artist to be arrested by the police, following the incident in New Haven which he argued with a police officer then followed to belittle the police on stage as for why he was late

Sunday 28 November 2010

Coursework Pitch - Get Cape. Wear Cape. Fly - Morning Lights

Get Cape. Wear Cape. Fly are an Indie Rock band and my idea for this song is a concept idea of a teenager walking down a busy city street on his own in the morning. The concept is that nobody is taking any notice of anyone else at this time, as they are just focused on their own destination in life. This can be filmed by showing the contrast between business men and women and people that are having to live in the street, as thought the main protagonist is in the middle of these, so nobody takes any notice of him as he is not unique. At the end of the song he then wakes up and gets out of bed, then ticks off another day on his calender, as though its just one thing after another in life.

A problem with this idea would be the busy street in which it is filmed, and also having people take no notice of you if you are filming them.

Sunday 17 October 2010

Gary Numan 'Cars'

My idea for this music video would be a teenager in a suit , signifying his wealth and importance. I would then include many shots of the inside of the car, such as dice and an air freshener, to appeal to a youth audience. I would have this set in a slow motion, to show a build up to something, then include different shots such as gold spinners on his wheels, different patterns of paint on the car, then move onto the setting around the car, instead of the actual car. The setting around the car will include many shots of other cars, but then a large machine that looks as though its use to crush things. Then the establishing shot would be used and you finally see the car, an old car made to look good, being driven into a car impound ready to be crushed.

The Doors 'People are strange'

We heard this song in class without looking at the video, then had 6 minutes to think of how we would go around directing this music video.

My idea was that a group of very different people would be standing at the entrance to a shopping centre, including a Clown, a Magicion, a footballer, and a teenage 'Hoody', to show the variation. It would start off with an establishing shot of the whole shopping centre, then quick cut shots to the people entering shots they normally would not have, for a comical aspect. From this, It would keep on cutting at a fast speed until the end where special slow motion effects would be used exiting the shopping centre, all together with their arms around each other, to show the bond between completely different people.

Monday 4 October 2010

Feminism and Post Feminism

Feminism is an ideology that women should be equal to men. Post-Feminism is a new ideology that say women have acheived that and are not being exploited by men. An example would be the music video 'Bad Romance' by Lady Gaga, where she appears to be prostitute being bought by men. Feminists believe she is being exploited by men for record sales, although Post-Feminists believe she is in control. In our video we have a lack of women, but we have decided on this due to the difficulties of casting on the day, and also it reflects that there are actually no women in the band, which may be percieved as sexist but we try and stick to conventional aspects of the band.

Thursday 30 September 2010

ALL - People Are Strange - Original Music Video





Set in France

0.06 - Cuts to a performance shot of Morrison singing into a microphone stand

0.14 - Fade in transition to singing in urban area

0.18 - “Streets are uneven when you are down” – Shots of street floor then a child who looks unhappy

0.23 - Cuts to the band

0.27 -  “Faces come out in the rain” Cuts to a man signifying he is looking at the band

0.33 - “No one remembers your name” Cuts to same man signifying he is hiding from band behind a pole

0.52 - “Women seem wicked” To a woman signifying she doesn’t look happy/looks scornful

1.12 - Fade transition of band to Morrison performing

1.20 - “Faces come out of the Rain” cuts to a shot of a face in a picture

2.09 - At end, Morrison performing does same fade but to band members

There seems to be a lot of emphasis on Morrison, there are few shots of other band members and when there is, Morrison is generally zoomed into. This may be because of his growing reputation as a pop star and the producers wanted his stardom to make these videos a success.

Wednesday 22 September 2010

Nu Metal Presentation

Nu metal is a sub-genre of Heavy metal, which has hit mainstream popularity since the late 1990's. The attributes of Nu metal change from band to band, but can include electronic, funk, glam rock, gothic rock, grunge, hardcore pop, hip hop, industrial rock, jazz, post punk and synthpop.

A common theme in the lyrics for Nu metal is that it focuses on pain and personal alienation, for example Limp Bizkit's Results may vary, Linkin Park's Minutes to Midnight and Papa Roach's Getting away with murder.

Nu metal, unlike most other types of metal, lacks guitar solo's. Instead it focuses on the rythem in the song.

Tuesday 14 September 2010

Heavy Metal and It's subgenres!

A number of heavy metal genres have developed since the emergence of heavy metal (often shortened to metal) during the late 1960s and early 1970s. At times heavy metal genres may overlap or are difficult to distinguish, but they can be identified by a number of traits. They may differ in terms of: instrumentation, tempo, song structure, vocal style, lyrics, guitar playing style, drumming style, and so on.

Alternative metal is a cross-genre term used to describe heavy metal bands with a pronounced experimental edge. Bands often use typical heavy metal instruments, but include unconventional lyrics, odd time signatures and unusual technique. In many instances it is described as a fusion of metal and alternative rock. Prominent bands in this genre include System of a Down, Tool, Nine Inch Nails and Rage Against the Machine.

Avant-garde metal (sometimes called experimental metal) is a cross-genre term used to describe metal bands that exhibit experimentation through non-standard sounds, instruments, and song structures akin to the genre of metal they are rooted in. Examples include Fantômas, Mr. Bungle and Meshuggah.

Black metal is an extreme subgenre of heavy metal. It often employs fast tempos, shrieked vocals, highly distorted guitars played with tremolo picking in oftentimes droning or hypnotic patterns, and unconventional song structure. It places more emphasis on creating a specific atmosphere of dread or depression than death metal or thrash metal, something it shares with doom metal.
During the first half of the 1980s, certain thrash metal bands established a prototype for black metal. This First Wave includes bands such as Venom, Bathory, Mercyful Fate, Hellhammer and Celtic Frost.[1] A Second Wave emerged in the early 1990s, which consisted primarily of Norwegian bands such as Burzum, Mayhem, Darkthrone, Immortal, Gorgoroth, Satyricon, and Emperor. Black metal can also be combined with Death metal to create Blackened death metal; bands of this subgenre include Behemoth, Zyklon, and Akercocke.

Christian metal is a cross-genre term used to describe metal bands that introduce Christian themes into their lyrics. This sub-genre has a long tradition within metal, starting with Christian hard rock bands springing up alongside the NWOBHM phenomenon to the Christian metalcore bands today. Often the Christian themes are melded with the subjects of the genre the band is rooted in, generally providing a Christian take on the subject matter. Examples include Stryper, Tourniquet, and Mortification.
 
Crust punk (often simply crust) is one of the evolutions of anarcho-punk and hardcore punk, mixed with extreme metal guitar riffs.[2] The style, which evolved in the mid-1980s in the UK, often had songs with dark, pessimistic lyrics, lingering on political and social ills. It is typically played at a fast tempo with growled and screamed vocals and anarchist lyrics. Notable crust punk bands include Amebix, Antisect, and Doom.
 
Death metal is an extreme heavy metal subgenre. The genre is typically characterized by the use of heavily distorted guitars, harsh vocals that are low-pitched and/or growled, dark and morbid lyrics, exceptionally fast-paced rhythms and melodies, frequent blast beats on drums, and complex song structures with multiple tempo changes.
 
Doom metal is an extreme form of heavy metal music during the first half of the 1980s.[7] Generally, doom metal features very slow tempos, low-tuned guitars and a much "denser" or "heavier" sound than other metal genres. Both the music and the lyrics intend to evoke a sense of despair, dread, and impending doom.
 
Drone metal began as a derivative of doom metal and it is largely defined by drones; notes or chords that are sustained and repeated throughout a piece of music. Typically, the electric guitar is performed with large amounts of reverb and feedback[8] while vocals, if present, are usually growled or screamed. Songs are often very long and lack beat or rhythm in the traditional sense.
 
Extreme metal is a cross-genre term used to describe heavy metal that is considerably heavier, faster, more aggressive and more abrasive. For example; vocalists may often use death growls or high-pitched shrieks and more obscene lyrics, drummers may often use blast beats, and the band's appearance may be intended to shock.
 
Folk metal developed in Europe during the 1990s. As the name suggests, the genre is a fusion of heavy metal with folk music. This includes the widespread use of folk instruments and, to a lesser extent, traditional singing styles.
 
Funk metal is essentially a fusion of heavy metal and funk. It started off in the late eighties as a subgenre of alternative metal, and was heavily influenced by alternative rock bands such as Red Hot Chili Peppers and Fishbone. Funk metal was also one of the key influences of the nu metal genre. Notable funk metal bands include Primus, Living Colour, and Faith No More.
 
Glam metal (also known as hair metal)[10] is a term used to describe the visual style of certain heavy metal music bands that arose in the late 1970s and early 1980s in the United States, particularly on the Los Angeles Sunset Strip music scene.
 
 
 

Thursday 9 September 2010

Lady Gaga

Genre: Pop

Market: Female 'tweenagers' due to the make-up, dress-up and the Pink Pound, camp aspect
          - Male Gaze: 15-34

Controversial: Some say she is a wrong person due to her actions, while others say she adds flare to the music industry. Playing with her gender identity keeps her in the news and in people's minds, thus leading to more money.

Representation: She could just be using her body to sell records, or is it a part of her personality. She could have no say in this, and the director is persuading her to do this, saying her appeal would be much better. (Feminism/Post arguement).

Monday 12 July 2010

Our Practice Pitch

The song we were given to pitch on was 'Old Crows ' by Alexisonfire , chosen by Joel Colborne. This song was randomly shuffled so we had not done any research prior to this pitch on the band, as it is not the sort of music I tend to listen to!

We will be pitching on what we would expect to see in a music video of this genre, with some of our personal research involved.



Who is the target audience for this band?

The audience for this band will be people that are generally interested in the genre 'post-hardcore', as they had the opportunity of major record labels in 2004 / 2005, but turned them down as they thought they would have more potential staying independent.

Give some detail of the media language you would employ in this music video!


In this genre it is generally fast paced editing between tracks, but may differ depending on the song. There would be dark lightning with may different shot angles and different length cuts, to always keep the audience interested, as that is one of the aims of a music video.


Consider the representations your video might contain, linking back to target audience!


As the target audience is generally people who are just interested in this genre, than people interested in mainstream bands / songs, it would be a common stereotype to see the band playing on stage, but also may see fast paced editing between some other shots and fading back to the band.




Is my idea typical of the genre, or perhaps challenging it?


If i were to create this video, I would have the video based on the lyrics of the song, which in this case is 'Old Crows'. By doing this, I would show a none band member carrying out this story-line of lyrics, so that signifies that the lyrics don't just affect the band, but a lot of people who listen to. A stereotype i would incorporate into the music video would be the band actually playing this song on a stage or in a studio.
What resources would I require in terms of cast, cast skills, locations, props, costumes, make up, SPX and camera / editing equipment to realise my full creative potential.


I would need footage of the band playing the song Old Crows, and some other footage to link back to the storyline of the song, which involved a range of different topics, from metaphysical rebellion, to living as normal. The band say it is the culmination of the history of their band. 

Thursday 8 July 2010

Codes and Conventions of music videos

A particular video that has stood out to go against the codes and conventions of this genre has got to be Skepta - Rescue Me, as the song is about wanting to be rescued, the narrative follows this, but instead of a normal situation the audience may be able to relate to, a Mental Asylum is used, to represent the feeling of being trapped with no escape. The use of narrative in this performance highlights that they can all be normal, with the extreme long-shot of every member playing football, but then the lyrics are anchored down by the workers there taking the football off them, as though they are not allowed to be normal. The     use of mise' en scene signifies that it is a very pure place, with the use of the colour white, however it is for the wrong reasons, due to the place in which the video is set.



In the video Eminem - Not Afraid it is about a journey coming out of the darkness onto the main stage again, which reflects the stage in his life, as he has just recorded a new album to highlight his importance in this genre. The music video reflects the lyrics that have been chosen, which is the common stereotype of this genre. One of the main things that stand out in this video is the use of single person shots, to signify that it is a journey that he needs to take alone, with no help.



In the video Iyaz - Replay, it is a song about Iyaz and a girl he is met, but the lyrics show this relationship through an Ipod, which is very unusual compared to other ways relationships are shown in this genre. The use of colour in this video is significant, which can relate to the happy relationship he is in, but in an oppositional reading it could be used to reflect the ever changing technology of the modern day, with the use of colour, expense and value, but in a different way.

The embed code to this video has been disabled on request, but here is the link to it! http://www.youtube.com/watch?v=ZoG5jJ3E8rg&ob=av2el

In N dubz - papa can you hear me, they have gone against the general codes and conventions of rap as it is an animated video of themselves, floating through the air and including images of their parents, which relates to the song lyrics. This is not one of the best videos I have seen, due to the limited shot variation, as it is just mainly long shots showing the singers singing.



Sean Kingston - Facedrop is a better example of an animated video, where the lead singer turns into an animated version of himself, then followed by different people on the street to go to a party to see his ex girlfriend.

Embed code disabled on request, but here is the link. http://www.youtube.com/watch?v=jiQgs_wplM8

Sum41 - In to deep, a punk video goes against the general codes of this genre, by following a narrative but having it set in broad daylight at a diving centre, which reflects the narrative. Normally you would have it said at night with cuts to the band playing.



Blink182 - I miss you, is another punk / pop video which goes against the codes and conventions, but this time it is actually set at night but black and white filter is used to make it unique. During this they cut to the band playing but to a girl who the lyrics may be about.



Blink182 - What's my age again, reflects the narrative once again, but the band acting out different things that they surely would not have done at their age, to show the audience that it doesn't matter how old you are.



Eminem - Love the way you lie, is a very new music video which has sparked a lot of controversy, due to the video being set infront of a house on fire, and which a lot of violence between the couple in the house. In defence to the music video, you would not watch this artist anyway if you found his video inappropriate, because a lot of his lyrics are also unsuitable.



Weezer - Island in the sun, is a pop / country song which is filmed in a remote place, with lots of strange things happening to do with animals acting as they may not normally have acted. The video reflects the song title and the narrative and is all shot in the daytime, which creates a peaceful atmosphere within it.



The King Blues - Save the world get the girl, is another pop video which shows a journey the band are taking through the video, which once again relates to the title. The amount of different shots / lighting shows that the journey is taking a long time.

Embed code disabled on request, but here is the link. http://www.youtube.com/watch?v=rs8ZSlJO34Q

Get Cape. Wear Cape. Fly - Find the time, is an usual video where it is all done in 1 continual camera turn, but reflects the song title by things are changing around him, showing that things change all the time.



Pendulum - Showdown, a drum and base band has their video set underground in a fight scene, but unsually it is two women fighters, whereas the steriotype would be men. They use many different camera affects such as zooming in and slow motion, to enhance the one fight scene.




Justin bieber - Baby, a pop song which target audience is teenage girls, is set at a party at a bowling alley, which is a steriotypical place for teenagers to be with their friends.



Enter Shikari - Sorry your not a winner's video is just based in one small room, with the band playing in the middle and lots of teenagers 'moshing' to their music. They use lots of different shot types and have very fast paced editing to relfect the genre and to keep the audience entertained.



Italobrothers - Stamp on the ground is another drum and base group and in their video it is set in a hotel where the hotel worker suspects that something unusual is happening in their room, to do with a party.



30 Seconds To Mars - The kill is a music video which has an intertextual reference to the shining. The thing that makes this music video stand out is that if you stop it in certain sections, you see shots you would not otherwise have noticed, which links to the physcological thriller of The Shining.



Paramore - Decode is another video with intertextual references to a film. This time the film it relates to is Twilight, and the genre of music affects this intertextual refence. The way in which the band are in the middle of the vampiric action signifies that they themselves are related to the vampires, and therefore not harmed.

My chosen shuffled track

Pendulum is an Australian electronic rock band. Founded in 2002 in Perth by Rob Swire, Gareth McGrillen and Paul Harding. Harding is a veteran DJ while Rob Swire and Gareth McGrillen were part of an acclaimed rock band known as Xygen, but after hearing Konflict's "Messiah" at a rave they were inspired into the drum and bass genre, in 2003 they relocated to the United Kingdom.

Encoder" is similar to "The Tempest" from In Silico. It opens with a verse, chorus structure which then falls silent, leading into a build up riff with vocals over the top of it and ending with the sounds of slushing sea waves and the sound of a man breathing in sharply, which abruptly ends at the end of the track. It was written By Peredeur Ap Gwynedd, the band's Guitarist, as well as Rob Swire.

In a typical drum and base music video, you would expect fast pace editing, depending on the rythem of the song. The music video usually reflects the lyrics in this genre, but there are exceptions like always.