Market: Female 'tweenagers' due to the make-up, dress-up and the Pink Pound, camp aspect
- Male Gaze: 15-34
Controversial: Some say she is a wrong person due to her actions, while others say she adds flare to the music industry. Playing with her gender identity keeps her in the news and in people's minds, thus leading to more money.
Representation: She could just be using her body to sell records, or is it a part of her personality. She could have no say in this, and the director is persuading her to do this, saying her appeal would be much better. (Feminism/Post arguement).